Fresno’s local night market, 559 Night Market, started in the heart of the city’s Chinatown in 2021. The monthly event brought everyone together to enjoy delicious food from local vendors, support small businesses, and watch performances that lit up the night.

I had the opportunity to join the committee team in charge of the entertainment portion of the night market, the 559 KPOP District. This small committee works to bring talent from all over the Central Valley as they share their love and passion for the popular rising genre, K-POP. I was tasked to create a logo that would showcase the energy each performances bring and connect that with the nightlife of the night market. This logo was utilized to create a strong branding that can be used across social media platforms.