From homemade bento cakes to 3-tier cakes, Ana Yang of Ana’s Sweethouse made herself known in the community by creating beautifully crafted cakes.

I had the pleasure of working with her one-on-one as we discussed her plans for the new logo that will be the face of her small business. She had requested that the logo be illustrative, and despite my little experience in that field, I was ready to take on the challenge.

I drafted the logo on paper before bringing it into Procreate to be digitally illustrated. I decided to use a pen stroke with texture to give the overall logo a traditional feel, as though it were still on paper. I presented the first proof to Ana, and she fell in love with it, with only minor changes to the colors. The final logo was used for Ana’s Sweethouse’s branding and any media and print collateral.